Privacy Policy

This Privacy Policy explains how Peritus Properties Inc. ("Peritus Properties," "we," "us," or "our") collects, uses, discloses, and protects personal information when you visit or use peritusproperties.ca, contact us, or otherwise interact with our business.

Peritus Properties Inc. is a Canadian business. We handle personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), and applicable provincial privacy laws where they apply.

This website is intended for adults and is not directed to children or minors.

1. Personal Information We Collect

We may collect personal information that you provide directly to us, including:

• Name
• Email address
• Phone number
• Mailing address or property address, if you choose to provide it
• Information included in contact forms, emails, calls, messages, or other communications
• Information about your property, investment interest, service inquiry, or business relationship with us
• Any other information you choose to provide

We may also collect information automatically when you visit our website, including:

• IP address
• Browser type and device information
• Pages visited and links clicked
• Date, time, and referring website
• Approximate location derived from technical information
• Website usage data, including clicks, scrolling, page interactions, and session activity
• Advertising and analytics identifiers, cookie IDs, and hashed identifiers (such as a hashed email address or phone number) that may be shared with advertising platforms for conversion measurement and audience matching

Please do not submit sensitive personal information through our website unless we specifically request it and it is necessary for your inquiry or relationship with us.

2. How We Use Personal Information

We use personal information for the following purposes:

• To respond to inquiries and communicate with you
• To provide information about our business, services, properties, or opportunities
• To evaluate and manage property-related inquiries, transactions, or business opportunities
• To schedule calls, meetings, property discussions, or follow-up communications
• To operate, maintain, secure, and improve our website
• To understand how visitors use our website and improve user experience
• To send updates, marketing, or promotional communications where permitted by law and with any required consent
• To comply with legal, regulatory, accounting, security, and business obligations
• To protect our rights, property, users, business, and website

We only collect, use, and disclose personal information for purposes that a reasonable person would consider appropriate in the circumstances.

3. Consent

By providing personal information to us, you consent to our collection, use, and disclosure of that information for the purposes described in this Privacy Policy or otherwise explained to you at the time of collection.

Where required by law, we will ask for express consent. You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. If you withdraw consent, we may not be able to provide certain information, services, or communications.

To withdraw consent, contact us using the information in the "Contact Us" section below.

Where we rely on your consent to send commercial electronic messages under Canada's Anti-Spam Legislation (CASL), we keep records of the date, time, method, and content of the consent you provided, so we can demonstrate compliance.

4. Analytics, Advertising, Cookies, and Similar Technologies

We use cookies, pixels, tags, scripts, software development kits, and similar technologies to operate our website, understand website performance, improve user experience, measure traffic, and run and measure advertising campaigns.

Depending on which campaigns and tools are active at a given time, we currently use or may use:

Google Analytics, Google Ads, and Google conversion tracking

Google Analytics helps us understand website traffic, visitor behaviour, and website performance. Google Ads and related Google tags help us measure conversions from our advertising, build and use remarketing audiences, and show ads on Google Search, YouTube, and the Google Display Network. This may involve Google signals and cross-device measurement where enabled.

Learn more: How Google uses information from sites that use its services.

Meta (Facebook and Instagram) Pixel and Conversions API

If we run advertising on Facebook or Instagram, we may use the Meta Pixel and the Meta Conversions API to measure page views and form events, attribute conversions from our ads, build custom and lookalike audiences, and show retargeting ads on Meta platforms. Server-side events sent through the Conversions API may include hashed contact information (such as a hashed email address or phone number you provided) so that Meta can match those events to its own users for measurement and targeting. We do not share the raw, unhashed contact information for this purpose.

Learn more: Meta Privacy Policy.

Microsoft Advertising and Microsoft Clarity

Microsoft Clarity helps us understand how visitors interact with our website through tools such as heatmaps, session recordings, clicks, scrolling, and page interaction data. Microsoft Advertising (including the Universal Event Tracking, or UET, tag) helps us measure conversions from our advertising, build remarketing audiences, and show ads on Bing, other Microsoft properties, and the Microsoft Audience Network.

Learn more: Microsoft Privacy Statement.

How these tools work

These tools may collect information such as your IP address, device and browser information, pages visited, session activity, referring website, interactions with our website and our ads, and advertising or cookie identifiers. Data may be processed on servers outside Canada, including in the United States or other jurisdictions.

Advertising platforms such as Google, Meta, and Microsoft act as independent controllers for their own advertising and platform purposes, and their handling of information is governed by their own privacy policies (linked above).

Your advertising and cookie choices

You can control cookies through your browser settings and manage advertising preferences directly with each platform:

• Google Ads Settings and Ads Personalization: https://adssettings.google.com
• Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• Meta ad preferences: https://accountscenter.facebook.com/ads
• Microsoft ad settings: https://account.microsoft.com/privacy/ad-settings
• Digital Advertising Alliance of Canada (industry opt-out for interest-based advertising): https://youradchoices.ca

Non-essential cookies and analytics tools (currently Microsoft Clarity session recording and Google Analytics) load only after you provide consent through our cookie consent banner. Where we later deploy advertising pixels (such as the Meta Pixel, Google Ads tags, or Microsoft UET), those will also be gated behind the same consent banner. You can change your choices at any time using the "Cookie preferences" link in our website footer. Where technically feasible, we also treat browser-level signals such as Global Privacy Control (GPC) or Do Not Track as a request to decline non-essential cookies.

5. Marketing Communications

If you sign up to receive updates or otherwise consent to marketing communications, we may send you emails or text messages about Peritus Properties, our services, properties, opportunities, or related information.

We send commercial electronic messages only where permitted under Canada's Anti-Spam Legislation (CASL), including with your express or implied consent. Every marketing email identifies Peritus Properties as the sender, provides our contact information, and includes a working unsubscribe mechanism. Text message marketing includes a reply STOP opt-out. We give effect to unsubscribe requests within 10 business days.

If we contact you by telephone, we comply with the Canadian Radio-television and Telecommunications Commission (CRTC) National Do Not Call List (DNCL) rules and maintain an internal do-not-call list. You may ask to be added to our internal do-not-call list at any time by contacting us, and we will honour that request within 31 days.

6. When We Share Personal Information

We do not sell personal information in the ordinary course of business.

We may disclose personal information to:

• Service providers who help us operate our website, analytics, email, hosting, security, communications, customer management, marketing, or business systems
• Advertising and marketing platforms such as Google, Meta (Facebook and Instagram), and Microsoft, including through cookies, pixels, tags, and hashed identifiers used for conversion measurement, audience matching, and retargeting
• Professional advisors, such as lawyers, accountants, consultants, insurers, or auditors
• Business partners, contractors, agents, or transaction participants where necessary for property-related inquiries, transactions, services, or opportunities
• Government, regulatory, law enforcement, or legal authorities where required or permitted by law
• Parties involved in a potential or completed business transaction, such as a merger, financing, reorganization, sale, or transfer of assets

We require service providers to handle personal information responsibly and use it only for the purposes for which it was provided.

7. Cross-Border Processing

Some of our service providers may store or process personal information outside Canada, including in the United States or other jurisdictions. When personal information is processed outside Canada, it may be subject to the laws of that jurisdiction and may be accessible to courts, law enforcement, or government authorities in accordance with those laws.

8. Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, to provide services, manage our business relationship, comply with legal obligations, resolve disputes, maintain business records, and enforce agreements.

When personal information is no longer required, we will delete, anonymize, or securely dispose of it, subject to legal and business recordkeeping requirements.

9. Safeguards

We use reasonable physical, administrative, and technical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification.

No method of transmission or storage is completely secure. If you believe your personal information has been compromised, please contact us promptly.

In the event of a breach of security safeguards involving a real risk of significant harm to affected individuals, we will notify those individuals and report the breach to the Office of the Privacy Commissioner of Canada as required by PIPEDA, and we maintain internal records of all breaches of security safeguards.

10. Your Privacy Rights

Subject to applicable law, you may request to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete personal information
• Withdraw consent to certain uses of personal information
• Ask questions about our privacy practices
• Make a complaint about how we handle personal information

We may need to verify your identity before responding to a request. In some cases, we may not be able to provide access to certain information, such as where disclosure would reveal personal information about another person, confidential business information, or information protected by legal privilege.

If a privacy concern is not resolved to your satisfaction, you may also contact the Office of the Privacy Commissioner of Canada at priv.gc.ca, or, where applicable, your provincial privacy commissioner.

11. Accessibility

Peritus Properties is committed to providing information about its services and privacy practices in an accessible manner, consistent with Ontario's Accessibility for Ontarians with Disabilities Act, 2005 (AODA) and its regulations. If you need this Privacy Policy or any of our communications in an alternate format, or if you require a related accommodation to interact with us, please contact us at contact@peritusproperties.ca and we will work with you to meet your needs.

12. Third-Party Links

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date. Your continued use of our website after changes are posted means you accept the updated Privacy Policy, where permitted by law.

14. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or our handling of personal information, please contact: